Job Opportunities

Designation: Product Manager
Location: Noida
Experience: At least 7yrs of exp, must be from FMCG Company
Desired Qualifications: MBA (From top B School)

Job Description:

  • Steer the portfolio of respective brand clusters with a robust marketing strategy (ATL, BTL, Digital) to drive sales and impact to increase market presence of Anmol and ensure successful execution at the ground level
  • Define product segment strategies to grow the portfolios of the respective brands and identify products to offer, their positioning, pricing, packaging design and SKUs to launch
  • Create brand communication, media plans for increase in outreach of the Anmol brands and ensure successful execution
  • Devise plans for conduction of extensive market surveys, consumer insight studies to understand current consumer perception on Anmol brands
  • Analyze consumer insights received, market share distribution, market perception to products and iterate marketing strategies basis on them
  • Analyze competitor & category dynamics to inform business decisions and provide recommendations to the Marketing head
  • Work with cross functional partners to set product pricing, analyze and set margin targets, and understand and communicate variances on profit
  • Collaborate with cross-functional teams like R&D, sales to create implementation plan based on consumer insight
  • Manage the New product development funnel from concept development to its market launch
  • Liaise with the Sales Team for driving business & providing regional / product segment level marketing support plans
  • Create budgeting plans in collaboration with finance and head marketing and distribute resources to various brands
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