Our Story - About Company | Anmol Industries Limited

Our Story

OUR STORY

Anmol Industries Limited is a leading player in the Indian FMCG industry with an annual turnover in excess of Rs 1000 cr. We have a strong presence across the Northern and Eastern India, and are currently making progressive efforts to establish our footprints in the Southern and Western parts as well.

With “Anmol” as our flagship brand, we are a branded, packaged food company, majorly focusing on biscuits, cakes and cookies. Since 1994, we have successfully leveraged our established brand presence, strategic supply chain, diversified product portfolio and consequent value proposition for consumers to reach maximum households. Additionally, our strategically located manufacturing facilities, experienced promoters and senior management team have made relentless efforts to establish Anmol as an iconic brand across India. We are the fourth largest biscuit brand and the fifth largest cake brand in India in terms of revenue. In the Eastern parts of India, we rank third across the biscuits segment and fourth across the cakes segment in terms of revenue. (Source: FS Report)

Our diversified product portfolio contains over 61 varieties of biscuits, 26 varieties of cakes and irresistible cookies for all our consumers to indulge in. The myriad variety of products enable us to cater to a wide range of taste preferences across several consumer segments, thereby making our products less susceptible to shifts in consumer preferences, market trends and risks of operating in a particular product category. Additionally, we also manufacture and export 21 varieties of biscuits. At Anmol, we take pride in having stayed true to our crego, “Yours tastefully”, as our sole purpose has always been to give consumers the gift of taste and quality. Catering to diverse taste buds, we offer a range that has an exhaustive basket of biscuits covering a variety of segments – sweet, cracker, health, and cream. As for our fine cakes – they are variety and quality rolled into one. All our delights are made keeping in mind the goal to reach every soul, regardless of their diversity.

OUR MISSION

Striving towards traversing the road which enables us to become the best in the food segment, we aim to relentlessly gift our unique taste to our progressive consumers. Moving fast on the path to fulfill aspirations with a global approach we also aim to deliver the best returns to the society, consumers, and to our stakeholders.

OUR VISION

We seek to evolve as the top Biscuit Brand of India – our mega set-up helping us reach deeper into the hearts of our aspirational consumers, establishing a mutually enriching relation with each one of them. Having always been dedicated to providing the best to the consumer, we wish to continue our journey towards the sky as we believe that it is where the limit lies.

THE JOURNEY SO FAR

With humble beginnings and a small unit in Kolkata, we began our journey in 1994 under the leadership of Shri Baijnath Choudhary. Our growth story began with just two varieties and since then we have not looked back. Today, we manufacture over 61 variants of biscuits, 26 varieties of cakes and irresistible cookies from our 6 state of the art manufacturing units in West Bengal, Uttar Pradesh, Bihar & Odisha. Under his leadership, the company has grown multifold and has even gone beyond the Indian territory to secure a berth in the global marketplace by facilitating exports.

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