Logo Change after 25 years

“On the basis of extensive consumer research, we have undergone a complete change in terms of our logo and packaging to be seen as a young contemporary Indian brand, which is in line with the aspirations of the youth. The new Anmol logo is a reflection of Anmol’s values of spreading joy and warmth and has been designed to appeal to its core target audience. We aim to increase our turnover from Rs 1200 crores in 2016 – 17 to Rs 2000 crores by 2020”, said Mr Bimal Kumar Choudhary, Managing Director, Anmol Industries Limited.

 

Source: The Economic Times